Case Study – Toiture Plus Roofing

Case Study – Toiture Plus Roofing

Structuring Growth and Funding Expansion for a Professional Roofing Company

1. Client Overview

1. Client Overview

  • Company Name: Toiture Plus Roofing
  • Industry: Construction – Residential & Commercial Roofing
  • Location: Quebec
  • Key Contact: Peter Gratton

Toiture Plus Roofing is a respected contractor offering durable and high-quality roofing services throughout Quebec. With a growing client base and increasing demand, the company needed to professionalize its structure, secure funding, and boost its digital presence to keep scaling.

2. The Challenge

2. The Challenge

Despite strong growth, the company lacked formal tools and strategic planning to manage expansion. The business had no structured digital marketing plan, minimal grant strategy, and an underdeveloped online presence. They needed help creating a business plan, attracting new leads, and funding the next stage of their growth.

3. Our Approach

3. Our Approach

  • Created a robust business plan with financial forecasts and market positioning
  • Identified and submitted applications for relevant grants and 0% loans
  • Implemented a digital marketing strategy, including SEO, Google Ads, and organic content
  • Improved website presence, tracking systems, and customer conversion paths
  • Optimized Google Business Profile, launched targeted ad campaigns, and generated leads through content strategy
4. The Results

4. The Results

  • Revenue has tripled since the beginning of our collaboration
  • Grants and interest-free loans covered key investments
  • Stronger market positioning and lead flow through digital campaigns
  • Reliable infrastructure for scaling operations and managing client relationships

This growth is a result of their internal team’s hard work and vision. Mentoria contributed by supporting the structure, strategy, and marketing execution that enabled it.

5. Client Testimonial (EN)

5. Client Testimonial (EN)

Mentoria helped us structure our growth with a solid business plan, a clear marketing strategy, and a stronger digital presence. They’re managing our grant and loan applications, which lets us reinvest confidently in our operations. A key partner for a growing business like ours.
— Peter Gratton, President, Toiture Plus Roofing
Need a reliable roofing contractor in Quebec? Visit toitureplusroofing.com and get a free quote today!

6. What’s Next

6. What’s Next

Mentoria continues to support Toiture Plus with SEO, advertising, funding research, and customer engagement tools to solidify their market leadership.

7. Discover Their Business

7. Discover Their Business

If you’re looking for a reliable, high-quality roofer in Quebec, contact Toiture Plus Roofing at toitureplusroofing.com — experts in residential and commercial roofing solutions.

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